Adobe Creative Jam + MTV Design Competition
Role
UX/Product designer
Team
Caroline Padilla (Self)
Shandeigh Palabrica
Tools
Adobe XD, PhotoShop, InVision
Timeline
Problem
Young adults are limited when it comes to supporting social justice movements
Throughout the summer of 2020, we witnessed the impact of donating to social justice movements and non-profit organizations, such as the Minnesota Freedom Fund, which provides bail funds for those who are jailed oppressively. Despite wanting to donate and support these causes, many high school and college students were limited, as COVID- 19 and their financial status hindered their abilities to do so.
Solution
Not everyone has the privilege to donate money, but anyone can donate time
We were inspired by the creativity of content creators and how they incentivized others to support social justice organizations with little to no money. We thought, how could we make it so that this process is easier and people are able to directly donate to the organizations they want to?
Background
What inspired us
With the prompt in mind, we began to think of current events that sparked interest among ourselves and our peers. We immediately thought of the Black Lives Matters protests happening nationwide.
As college students, my partner and I felt helpless doom scrolling on Twitter as we watched videos of protests being met with violence. On Instagram, we were being bombarded by thousands of different infographics per day.
We wanted to help, but it felt like all we could do was utilize our small platform on social media to repost infographics on our stories and retweet hashtags, which didn't feel like much.
Ideation
Improvements can be made to the invitation process
After discussing the design prompt and our own experiences with social and political movements, we came up with the following How Might We statements:
How we solved the problem
Research and design requirements
We spent about 1-2 hours doing competitive analysis and identifying existing features on platforms that were currently being used to support this social justice movement. Ultimately, we landed on the idea of a video streaming platform that would direct revenue from views and ads to organizations because:it doesn’t require any money from users,people could do it in the safety of their homes,videos are easily shared to friends, andusers would feel empowered knowing they are donatingWe then listed user stories for both types of users—watcher and streamer—to flush out features we would design.
Ideate
Task and user flows
We then created a task flow and a user flow for both user types. It was important for us to consider our user stories and how their flows might be different from one another, so that we could make the app usable from both perspectives.
Sketches
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After figuring out the layout of our app, we finished our first day with sketching. We were influenced by the design systems of popular streaming and video platforms, such as Twitch and Youtube.
Goal 2
High-Fidelity Prototype
Day 2 was spent solely on designing our high fidelity prototype. Between my partner and I, we cranked out 40 artboards! We also had to make sure our prototype was running smoothly, so we tested out our prototype with friends and family to round out the night.
In the final hours before submission, I was headed on a roadtrip to Mammoth for a family vacation. I spent the entire car ride connected to my hotspot on FaceTime with my partner making last minute tweaks. Little details make the world of a difference for me, and I wanted to be 100% proud of the work we were submitting.
Results
Next Steps
My team finished 4th place out of over 100 teams internationally! This was a really exciting accomplishment for us, since it was our first design competition together.
One thing that we wished we were able to do was conduct usability testing to validate our design. Moving forward, I would definitely test this application to see if our design was moving towards the right direction.
What I learned
"Never let the fear of striking out keep you from playing the game" — Babe Ruth
This was my first design competition, and I was feeling nervous about doing it since it was open internationally. My most proud accomplishment from this project was hearing from the judges that, “The user flow works really well” and
“[streami] looks like a real product!” After hearing those comments, I learned that I really have to believe in myself and my talents instead of being afraid of failure.It’s important to ask for help. I’m the type of person who gets scared to ask for help, but this project reminded me that you can’t do everything on your own. My partner was such a valuable asset for me.
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